The viral marketing site for Avatar -  avtr.com – has gone live whit a lot of new content. It’s a fictional site where RDA (Resource Development Administration), the ones who are responsible for mining on Pandora, gives you news updates about whats happening on Pandora.

The Resource Development Administration has selected reporter Alison Boyd to bring Earth an in-depth look into the AVATAR program. Reporting from Pandora, Alison’s reports focus on day-to-day life and the supporting tools utilized by the RDA to carry out its mission. Boyd’s distinguished career includes covering geo-political events as well as being embedded in conflict zones.

One of the coolest things about the site, if you have a web cam, is the ability to interact with a virtual 3D helicopter (a Scorpion Gunship). Kinda hard to explain, just visit the site to have a look.

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James Cameron's Avatar RDA Scorpion Gunship

James Cameron's Avatar RDA Combat Amp Suit

James Cameron's Avatar RDA Military Grinder Vehicle

James Cameron's Avatar Na'vi Thanator Creature

James Cameron's Avatar Na'vi Neytiri Action Figure

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James Cameron's Avatar Movie Masters Colonel Miles Quatrich Figure

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James Cameron's Avatar Na'vi Mountain Banshee Creature

James Cameron's Avatar Na'vi Dire Horse Creature

James Cameron's Avatar RDA Jake Sully Action Figure

James Cameron's Avatar RDA Dr. Grace Augustine Action Figure

James Cameron's Avatar RDA Norm Spellman Action Figure

James Cameron's Avatar RDA Private Sean Fike Action Figure

James Cameron's Avatar RDA Colonel Miles Quaritch Action Figure

James Cameron's Avatar RDA Trudy Chacon Action Figure

James Cameron's Avatar Na'vi Tsu Tey Action Figure

James Cameron's Avatar Na'vi Eytukan Action Figure

James Cameron's Avatar RDA Corporal Lyle Wainfleet Action Figure

James Cameron's Avatar Na'vi Jake Human Action Figure

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This post just feature a few of the action figures that’s already available, they are made by Mattel and look like you would expect, a bit plastic. But it’s still fun to have a look at the toys as you get to see a lot of details on the machines and creatures that flash by very fast  in the teaser trailer.

Some of the toys includes a little card that you scan via your webcam and by that creates an on-screen augmented reality robot or character that you can play around with on your computer, it looks very cool and is kind of hard to explain so have a look at the embedded video.

Now you know what to buy you kids/friends for christmas!

If you want to see all the toys, have a look at Amazon.com

James Cameron's Avatar RDA Scorpion Gunship

James Cameron's Avatar RDA Combat Amp Suit

James Cameron's Avatar RDA Military Grinder Vehicle

James Cameron's Avatar Na'vi Thanator Creature

James Cameron's Avatar Na'vi Neytiri Action Figure

James Cameron's Avatar Movie Masters Jake Sully Figure

James Cameron's Avatar Interactive Battle Pack Set

James Cameron's Avatar Movie Masters Colonel Miles Quatrich Figure

James Cameron's Avatar Na'vi Leonopteryx Collectible Figure

James Cameron's Avatar Na'vi Mountain Banshee Creature

James Cameron's Avatar Na'vi Dire Horse Creature

James Cameron's Avatar RDA Jake Sully Action Figure

James Cameron's Avatar RDA Dr. Grace Augustine Action Figure

James Cameron's Avatar RDA Norm Spellman Action Figure

James Cameron's Avatar RDA Private Sean Fike Action Figure

James Cameron's Avatar RDA Colonel Miles Quaritch Action Figure

James Cameron's Avatar RDA Trudy Chacon Action Figure

James Cameron's Avatar Na'vi Tsu Tey Action Figure

James Cameron's Avatar Na'vi Eytukan Action Figure

James Cameron's Avatar RDA Corporal Lyle Wainfleet Action Figure

James Cameron's Avatar Na'vi Jake Human Action Figure

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